This modern time has imposed new beauty standards, namely fashion and modern advertising has introduced certain standards very close to perfection. For that reason people started to detest every single blemish or wrinkle on their faces, the crazy photo shopping of the bodies has occurred, and some of us hate their frizzy hair, some their curly, some their thin hair, and so on.
Contrary to this trend the cosmetic company Dove had imposed a totally different campaign, where real women were involved with all their imperfections and real bodies. These people displayed their insecurities about the way how they looked, and their success in embracing them and finally accepting their natural beauty.
This campaign leads us to purchase cosmetic products that will only enhance our natural beauty rather than buy the ones who tell us to buy them so that we become beautiful. Don’t understand me wrong this is a perfect campaign with the right values, and since it is a very good one, one should expect that those products are by all means natural and safe for use. Yet, it was proven that they are actually packed with harmful toxic ingredients.
The history of Dove goes back to 1957 when the Lever Brothers produced an original “beauty bar”. The advertisement at that time conveyed the message that their products were “much better for your skin” than the existing soaps and that in their content there was “one-quarter cleansing cream.”
In that time, the logo of a bird silhouette appeared which it is still used nowadays. However, in that time the models were girly, with red lips. In the 1960s the company introduced real women for their advertisement who testified in front of a supposedly hidden camera about the moisturizing effects of the soap.
Then, after two decades, the company began the promotion of inner beauty; the advertisements were focused on one woman called “Jean Shy” to which was given a compliment regarding her skin after the use of Dove.
In 1991, “Litmus tests” were implemented to show the low alkaline of the soap which was widely advertised with the slogan: “Dove is mildest. Bar none.” The company initiated wide production of body lotions, cleansers, shampoos, deodorants, hand and face care.
In 2004, the official campaign for real beauty has started.
In 2005, the Dove Self-Esteem Fund was established to battle against eating disorders, which released videos which displayed the unrealistic picture of beauty introduced by media, and the constant press pressure put on girls which made them insecure thereby lacking confidence about their natural beauty.
Today, Dove is the leading cleansing brand in the world with sales over $2.5 billion a year, in over 80 countries.
Terrifying Results of a Research on Dove Products
It was discovered that their products contain various toxic compounds:
Deep Moisture Body Wash
The company advertises this product as:
- Ideal for everyday use
- Dermatologist recommended
- Deep nourishment into the surface layers of the skin
- NutriumMoisture™ technology offers natural nutrients to the skin
- Smoother and softer skin only after one shower
- Gentle and mild formula that soothes the skin
- Keeps skin moisture during cleanse process
Here below is the list of all “natural nutrients” contained in the body wash:
Water (Aqua), Lauric Acid, Glycine Soya (Soybean) Oil Or Helianthus Annuus (Sunflower) Seed Oil, Sodium Chloride, Glycerin, Fragrance (Perfume), Guar Hydroxypropyltrimonium Chloride, Dmdm Hydantoin, Stearic Acid, Sodium Lauryl Glycinate, Sodium Lauroyl Isethionate, Hydrogenated Soybean Oil, Citric Acid, Bht, Tetrasodium Edta, Methylisothiazolinone, Iodopropynyl ButylcarbamateCocamidopropyl Betaine, Sodium Hydroxypropyl Starch Phosphate.
Dove Daily Moisture Shampoo
This product offers the following “benefits”:
- Formulated with Pro-Moisture Complex
- Suitable for daily use
- The hair becomes silky and manageable
- Great nourishment for the hair thus making it healthier
- Protection against daily wear and tear
- Offers softer hair and 5 times smoother than non-conditioning shampoo
Here is the nice list of all contained shampoo ingredients:
Water (Aqua), Glycol Distearate, Cocamidopropyl Betaine, Sodium Chloride, Fragrance (Parfum), Glycerin, Dimethicone, Dimethiconol, Amodimethicone, Dmdm Hydantoin, Peg-45M, Tea-Dodecylbenzenesulfonate, Cocamide Mea, Lysine HCl, Arginine, Peg-9M, Cetrimonium Chloride, Ppg-9, Propylene Glycol,Acrylates/Beheneth-25 Methacrylate Copolymer, Styrene/Acrylates Copolymer, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Tetrasodium Edta, Sodium Laureth Sulfate,Methylchloroisothiazolinone, Methylisothiazolinone, Mica (Ci 77019), Titanium Dioxide (Ci 77891), Yellow 5 (Ci 19140), Red 33 (Ci 17200).
Dove White Beauty Bar
This is the original Dove product which has not been altered for decades, and the company advertises it as:
- Perfect for daily use on the body, face, and hands
- Dermatologically recommended and tested
- It does not dry the skin
- The content is of ¼ moisturizing cream and mild cleansers providing skin moisture
- Traditional moisturizing formula
- Provides smoother, softer and radiant skin
But, this is the content of this original beauty bar:
Sodium Tallowate Or Sodium Palmitate, Lauric Acid, Sodium Isethionate, Water, Sodium Stearate, Cocamidopropyl Betaine, Sodium Cocoate Or Sodium Palm Kernelate, Fragrance, Sodium Lauroyl Isethionate, Stearic Acid, Sodium Chloride, Tetrasodium Edta, Tetrasodium Etidronate, Titanium Dioxide (Ci 77891).
However, let us clarify the effects of these products by offering you more explicit explanation of their ingredients:
Fragrance/Perfume– scientifically proven to increase the risk of skin sensitivity since it irritates the skin and it is the primary cause of dermatitis from cosmetic use.
Methylisothiazolinone –this one leads to neurodegenerative disorders and seizures.
Sodium Tallowate –it is derivative of a cattle fatty tissue, therefore if you are vegetarian then by all means you will avoid it.
Sodium Laureth Sulfate – over 16,000 studies have been evaluating the cumulative effect and long-term exposure of SLS and it was discovered that it is associated to:
- Skin and eyes irritation
- Possible mutations and cancer
- Developmental/reproductive toxicity
- Organ toxicity
Neurotoxicity – causes endocrine disruption, ecotoxicology, and biochemical or cellular changes.
Tetrasodium Edta– is a product derivative of formaldehyde that is a well-known carcinogen. It is a penetration enhancer; therefore it successfully dissolves the protective skin barrier making a clear way for the other toxins freely to enter the tissue and the bloodstream.