We all need to hear the messages of love, peace and music something that Woodstock Festival conveyed to many generations. In 2019 this festival should have had its 50th anniversary, but due to last minute changes the investors cancelled it although it was scheduled for August 2019.
Somehow we miss those festivals when the main goal was world peace like it was in the strong hippie movement in the sixties and seventies.
However, although the celebration was not held, the shoe companies like Adidas and Nice Kicks found a way how to commemorate it.
They have created Woodstock – inspired sneakers that send a powerful message of peace and a better future for the future generations. By reviving the trends form the past decades, they were showing tribute to the hippie movement that fought for peace. Hence, the comeback of the tie-dye design and the partnership to the German brand Ultraboost, brought translucent detailing and a colorful inner liner.
On February 21, 2013 in Madrid, Spain, the players of Real Madrid CF and Real Madrid Basketball attended the opening of the new “Adidas” store at the Santiago Bernabeu stadium. (Photo by Carlos Alvarez/Getty Images)
The spokesmen of Adidas and Nice Kicks in a press release said:
“The shoe pays homage to the hippie movement and reminds everyone the original message of coming together in hopes for a brighter and more peaceful future.”
In August 2019, Adidas announced the new shoes on Twitter:
“Taking inspiration from San Francisco’s hippy heyday, the tie-dyed #ULTRABOOST is a fusion of classic Americana and forward-thinking performance. The @NiceKicks Ultraboost arrives at Nice Kicks stores August 17th and at global Consortium stores November 1st.”
Nice Kicks offered the following description of the shoes:
“The sneaker also has semi-translucent cage and heel clip to add to the uniqueness of the sneaker’s story. The shoe features white boost midsoles with red torsion plates and finishes off with a gum rubber outsole.
Nice Kicks and Woodstock branding can be found on the tongue of both shoes as well as the graphic on the footbed. Finally, the sneaker is completed with the signature Consortium eyelets.”