The production of milk has been a sole income for many American farmers who have over 300 years of experience in milk production and bottling. Most of the milk that they produce is shipped to the dairy processor who pasteurized and bottled it for local restaurants and markets, and some of it is bottled and sold to local customers.
This is the principle for many American farmers among which is the Brown’s Whoa Nellie dairy farm in Pennsylvania. His farm produces high-quality cream milk since the 1700s, and most of its bottled milk is being shipped to SCHNEIDER’S in Pittsburgh, PA, at least until recently. Namely, they were contacted by the company telling them that they would not be able any longer to pick up the milk on Wednesdays or Fridays.
This was not sustainable for Ben Brown as he would have to release hundreds of liters of milk every week, and this would mean death for 70 of his cows. So, he started bottling all the excess milk by himself, and the locals backed him up by waiting in line to buy it.
This hardworking farmer found it unbearable to kill his own cows, and because of that he worked for hours pasteurizing the milk, and then stuffing it in bottles. Since this was a new venture for him, he posted the farm’s new business hours on Facebook, adding some extra hours so that he could sell the milk directly to consumers. People came in great number and were waiting in lines to buy his milk showing their solidarity as constant customers and as excellent neighbors who knew and respect this family for many years. In fact, they even bought more milk than they really need it and made orders for the whole family.
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Posted by Whoa Nellie Dairy on Saturday, April 18, 2020
In this way Ben in just within a few hours managed to sell his milk. He and his family have started doing this on daily basis. There are days when they could not sell the whole amount of milk, but it was not thrown away, the fresh non-homogenized milk was donated to local charities.
“I hate waste, and I don’t want to dump milk. People can use it, and I still have to pay my bills,”
Ben with his wife Mary Beth bought the farm four years ago from Ben’s parents, but the business was not thriving. He told the local newspaper that his farm had been “barely boarding” in recent years and that closure would have been a reality for them.
Yet, they fought with every inch of strength they had and worked very hard to prevent possible closure of the farm. This farm had been in the Brown family since the 1700s, and the idea of closing it for Ben was unthinkable and because of that he used every atom in his body to keep it. He and his family worked very hard day and night to prevent that from happening, Ben said: “I don’t want to fail.”
The pasteurization of the milk is a long process and Ben almost did not go to sleep in order to complete it. However, two weeks ago, they managed to buy another 45-liter pasteurization tank which will provide Ben with some sleep.
The fans of this family used social media and spread the message posted by the Browns family on Nellie Dairy’s Whoa Facebook page. The message reached the residents of Fayette and Westmoreland counties, and in the next few days at noon, people were coming to buy the milk form Ben. Cars and trucks were set deep 10 on each side of the Bear Rocks country road, and consumers waited in lines to buy milk and other dairy products, such as cheese sour cream, cheeses, maple syrup, and others.
Linda and Tom Goodlin drove a few miles from Scottdale to buy some of the dairy products that Brown’s farm offers and they like other customers practice the rules of social distance, staying at least six feet apart.
Linda stated the following:
“I know their uncle, Larry Basinger, and we want to help the Brown family through this. We’re going to buy 10 gallons. I have ordered from our whole family.”